our story

In the heart of Palm Beach County, lies 2Bdiscontinued.—a lifestyle clothing brand with a mission far beyond fashion. Co-founded by a retired Desert Storm veteran, our brand is a tribute to the bravery, resilience, and sacrifice of our veterans. Every stitch, every design, every purchase is a testament to the unwavering spirit of those who have served our country.

At the core of our brand philosophy is the belief that fashion can be a force for good. Our Volume Tees embody this ethos, serving as a poignant reminder of the Gulf War conflict. With only 211 units available, these tees symbolize the 211 days that marked this historic chapter in our nation's history—from August 2nd, 1990, to February 28th, 1991. Each tee sold is not just a piece of clothing; it's a symbol of solidarity, respect, and remembrance.

But our commitment to our veterans doesn't stop there. With every purchase, 10% of our earnings are donated quarterly to local veterans causes and charities. From providing essential services to offering support and camaraderie, these organizations play a vital role in the lives of our veterans, ensuring they receive the care and recognition they deserve.

As part of our dedication to our cause, we're committed to selling only 211 units per quarter. This deliberate limit ensures exclusivity and maintains the integrity of our mission. By adhering to this quota, we can guarantee that each purchase makes a meaningful impact, both in terms of supporting our veterans and preserving the significance of our Volume Tees.

When you choose 2Bdiscontinued., you're not just investing in stylish, high-quality apparel; you're investing in a brighter future for our veterans. You're joining a community of individuals dedicated to making a difference, one tee at a time. So, whether you're strolling along the boardwalk or lounging by the pool, wear your Volume Tee with pride, knowing that you're honoring our heroes and supporting a cause that truly matters.

Together, let's continue to celebrate the spirit of service, sacrifice, and resilience that defines our veterans. Let's ensure that their legacy lives on, not just in memories, but in meaningful actions and tangible support. Join us as we pave the way for a brighter, more inclusive future—one where our veterans are cherished, respected, and celebrated every day.